Materne is a brand of sweet fruit preserves, which has been operating as Andros Polska since November 1, 2021.
In cooperation with Materne, we were responsible for the full range of advertising activities as part of the campaign focused on building brand recognition. We started the whole process with consumer research, which allowed for a precise determination of what Polish consumers are especially looking for in the fruit preserves they buy and what they pay attention to when choosing a product. We focused our marketing activities on the formal level - unique on the market and thus distinguishing on the shelf of a triangular jar, but above all on the naturalness of the products, the absence of preservatives and artificial colors in the composition.
Our task was to develop graphic materials and carry out the brand's outdoor campaign with their use. We focused our efforts on building very positive connotations with the brand, which at that time might not have been one of the most recognizable ones in Poland - we referred to the pleasant emotions accompanying the consumption of the producer's
products, especially emphasizing their role as a great addition to bread. Our activities were completed by research on the effectiveness of marketing campaigns, which proved the effectiveness of our work, because it translated into an increase in the recognition of the Materne brand and building its strictly positive, trustworthy image.
Our cooperation with Materne has proved that even simple measures that we used can bring very desirable results, but the condition is to properly define the audience and carefully design activities.