Coca-Cola is a global brand associating under its aegis various food brands from different parts of the world. Importantly, one of the major branches of the brand's activity is charity work on an extremely large scale, range and thematic diversity. We had the honor of cooperating with the Coca-Cola Hellenic brand in the implementation of numerous activities, the axis of which was the project "We are creating a sustainable future now", consisting primarily of the activation of young people in the field of social and charity activities.
Our main role was to support the campaign through marketing activities on Facebook: generating audience engagement through properly edited posts. We were also responsible for organizing contests and charity campaigns, and we also wrote about the brand's social involvement in its ongoing activities. Moreover, we carried out and coordinated an ambassadorial campaign in which we searched for inspiring figures from the world of sport, ecology and social activity; we explored their real-life stories, we described the sources of their passions, bringing the audience closer to their profiles.
The project as a whole from the commercial side, of course, raised the brand's credibility, built its positive image and created a trust-based relationship with the recipients. At the same time, its pro-social values cannot be overestimated - raising awareness in the field of recycling, corporate social responsibility, physical activity or broadly defined ecology.
The global reach and brand recognition from the beginning of our cooperation was a challenge in this context and forced us to act dynamically in response to potential crises and other unforeseen events, which only makes the experience resulting from this collaboration even more valuable.