FACEBOOK, INSTAGRAM, COMPETITIONS, COMMUNICATION STRATEGY
Andros is a producer of high-quality juices, drinks, smoothies and fruit desserts, for which we implemented marketing communication on Facebook and Instagram. Due to the exclusivity of the brand's products, in the communication strategy we focused on a strong emphasis on the value of pro-health and juxtaposing it with an emotionally positive, optimistic visual message.
Thanks to our product and lifestyle photo sessions, we were able to build a fully coherent, consistent and reliable communication with the target group. We have overcome the most important limitation of the specificity
of marketing of premium class products, which is their relatively lower availability and, consequently, lower recognition and negative balance of profit and loss of the buyer in the eyes of some potential customers. We broke the barrier of product exclusivity by maximizing its taste and health-promoting value. This resulted in a systematic increase in trust and openness towards the brand as well as building positive emotional relations with the brand's products from wider groups of recipients.
We have built an inclusive image of the client's offer based on the implementation of creative competitions with a low entry threshold on Facebook. The growing engagement of recipients and attractive visual setting of our profiles translated into an increase in organic interest in the client's social channels, and as a result, an expansion of the group of buyers of the brand's products.
Our cooperation with the Andros brand proves that the best effects of marketing in social media are always brought by well-designed communication as part of long-term strategies, including the development of an original visual layer.